Good marketers are dedicated to web design. We interviewed some renowned web designers and they shared some important tips on creating high quality designs.
All web designers in the world face a conundrum that they need to get used to – any similarity between the intended design and the final result is usually just a coincidence. It is very difficult to perfectly convey a design the way the client originally conceived it in their minds.
It really hurts our souls, because we put a lot of care into the design of your website so that everything is perfect.
Many professionals are involved in the design of your website, trying to think of all the details, because we know that the most important thing is not that it is beautiful (that it also), but that it “works”. It must achieve the desired results, which is to help you increase your sales.
Whether your website is prettier or uglier shouldn’t be a problem if you’re trying to sell yourself, right? The goal isn’t to impress people with the aesthetics. The goal is to generate quality conversions.
Unlike on social media, where you are trying to get as many new followers as possible, your site needs to make a great first impression. With Instagram and Twitter, it’s all pretty much done for you. Your only job is to upload a profile photo and add new content every once in a while.
Well, in order to get you on the right track and get your website into our portfolio, a good designer always gives their client lots of advice and provides detailed explanations to convince him that his personal tastes should not come into play when we are working on his project.
But unfortunately, even if they don’t realize it, we often find that we have the enemy at home…
If a client pays for a job, and likes the final result, a good designer “force” him to change it into a website he doesn’t want.
Unfortunately, clients can face problems in the future. The problem almost always comes later, when the webpage doesn’t get the conversions the client expects. A good designer needs to go back to the drawing board and start looking for underlying problems.
When that happens, nobody remembers what our initial design was like, nor our advice, nor those “weird” words like optimization, SEO, positioning, usability, conversion, copywriting… They don’t even remember when we tell them to watch YouTube videos to understand more, such as this one from Mighty Deals.
That’s why I’m writing this article, not just to get it off my chest (although it helps), but to put on record that I’ve warned you about all this.
It is proof that I have done my best to explain to you that your website goes far beyond the here and now. It is your best sales tool and there are details that you should not interfere with.
Here are two important web design tips that could save you a tremendous amount of grief by ensuring a design matches client expectations and achieves desired conversion rates.
First of all, I want to clarify that this does not always happen, most of our customers trust us and put themselves in our hands with total confidence, but of course, telling this in an article is not funny. Here is my list of tips to overcome the challenges any web designer will face with their customers.
Tip 1: “Use quality images, they’re very important for building trust”
Here is one of the most common requests from clients in the world of site and web design.
“What, spend money on a photo shoot, no no no noooo… “use the photos we took for the 1997 corporate dossier which are very good…”
I swear that we resist this temptation, and we always make a last attempt to show a design with gallery images so that our client can see the difference, but even with those, there are times when there is nothing to do.
And the worst thing is when they tell us: “and if I don’t take care of it, I have a very good camera in a drawer…”
I want to say to these clients: “Okay, you think your decision is perfect, but don’t come later with that if the bounce rate of your website is very high or that your neighbor has told you that your new website looks old. That we know each other.”
Tip 2: Use the right header tags
Header tags are an indispensable element to achieve good SERP rankings of your website. When web designers offer titles and subtitles for the sections of your website, it is not on a whim.
To choose them, good designers research keywords and their respective search volume and try to get their client’s website to appear in your clients’ SERPs, or at least you have a chance of doing so.
If you don’t take into account this detail, it will be as if you were hiding from the search engine…
How to Make a Great First Impression with Your Site Design
Take a look at any of the most popular websites and blogs on the internet today and you will see that they all have two things in common — great content and nice looking website designs.
If you want to compete in the world of online marketing and branding, the quality of content you are going to create and the look and feel of your site is extremely important.
Be sure to read through the recommended tips above and start implementing them into your content creation and web marketing best practices today.