There’s been a lot of confusion, anger and general chatter over at video streaming site YouTube recently, and this has begun spilling out onto other social media sites, with the YouTubeIsOverParty hashtag trending on Twitter as we write this.
So what is going on?
Basically, there has been an increase of reports of YouTubers noticing that their videos have been “demonetised” (i.e. no longer eligible to display adverts, and thus unable to make money) lately.
This issue has been given extra attention when popular YouTuber Philip DeFranco uploaded a video asserting that YouTube has flagged many of his videos as inappropriate for advertising (or not “advertiser friendly”) and thus have been demonetised (no longer contain adverts or make money.)
This in turn has led to plenty of confusion in the world of YouTube, with many believing that YouTube have now changed their guidelines, and is now censoring videos that contain swearing or other sensitive content. For some popular YouTubers, this would be very disheartening indeed, since many videos on YouTube contain swearing in varying degrees.
At this stage it doesn’t appear YouTube have changed their guidelines on what makes a video acceptable for monetisation. The content guidelines have been the same for some time now, and they have always asserted that “swearing and vulgar language” is not considered appropriate for monetised videos, as well as “subjects of a controversial or sensitive nature”.
To reiterate, these subjects have always been taboo on YouTube. No change. It’s been that way for ages.
However the confusion lies with just how strictly YouTube actually adhere to their own content guidelines. For example, it is not difficult to find any number of videos that contain curse words, yet are monetised. There are many videos out there that contain [what we would determine to be] extreme profanity, yet still display adverts that accumulate money for the video creator.
Other YouTube guidelines for advertising including videos pertaining to sensitive subjects, videos that include acts of violence and videos that contain sexual humor, and videos breaking these rules can also easily be found on the site, yet still maintain their monetisation status.
So, the question is, have YouTube now begun clamping down on their own guidelines?
Apparently not, at least according to YouTube. They say that they’ve recently changed the way they notify their users when their videos become demonetised to make it more clear and apparent when and if it occurs, which has resulted in a surge of users reporting that their videos have become demonetised. YouTube state –
While our policy of demonetizing videos due to advertiser-friendly concerns hasn’t changed, we’ve recently improved the notification and appeal process to ensure better communication.
However all this confusion has led to plenty of misinformation spreading. Firstly, it is unlikely that any video merely containing a curse word will become demonetised (that’s a lot of videos!) and it appears YouTube are focusing only on videos that contain what they deem to be excessive swearing. (Subjective alert.)
So no, YouTube aren’t banning swearing. At least not completely.
Secondly, to reiterate, these are NOT new guidelines in place. YouTube themselves have stated that their guidelines have not been changed, nor are they clamping down on them, and that this is all down to their new, clearer notification process.
With that said, some aren’t convinced. Are YouTube clamping down on their guidelines? Or is this just a lot ado about nothing? What do you think? Let us know.