Oh, the perils of social media.
If you’re not from the UK and don’t know what the Great British Bake Off is, it’s basically the cooking equivalent to X-Factor. Inspiring cooks battle each other to baking perfection in front of a panel of judges.
It’s pretty big in the UK. However, unlike The X-Factor, the final isn’t filmed live, rather it’s all pre-recorded. That means that those involved in the show already know the winner when the final episode starts. Including, of course, the judges.
One of those judges, Prue Leith, is currently in Asia and – unfortunately for GBBO viewers – got her time-zones mixed up and assumed the final episode (due this evening) had already aired and tweeted the name of the winner.
The tweet was soon deleted but not before it was picked up by many popular Twitter accounts that retweeted it.
Leith soon issued an apology but the cat is very much out of the bag. If you don’t want to know the winner (don’t worry, we won’t reveal it) then we’d recommend giving the Internet a miss for the rest of the day.
Of course, maybe it’s all just a publicity stunt and the “winner” isn’t really the winner after all! Then again, probably not.